Archive
Author: Rezgo
Archive
Author: Rezgo
Start with a Smile: The New Rezgo Brand
Lots of companies go through rebranding exercises over the course of their lives. Often these rebrandings are to freshen up the look, keep in step with modern styles, or take advantage of the latest design trends. Sometimes they are done to distract the public from other things. In early 2014 we went through a branding […]
Written By | Rezgo
Use Dynamic Pricing to Increase Your Profits
Ever noticed how airline ticket prices change depending on when a ticket is booked? It’s because dynamic pricing has been used by airlines and hotels for many years. Most recently, ski resorts have begun offering dynamically-priced lift tickets based on how early the skier makes the purchase. Now, you can adjust your pricing based on […]
Written By | Rezgo
5 WordPress Plugins Every Tour Operator Website Should Have
If you use WordPress to power your tour operator website then you already know how flexible the platform can be. You are probably also aware that you can install plugins that extend the functionality of your website. Besides installing the Rezgo Online Booking plugin, here are five plugins that you should install on your tour […]
Written By | Rezgo
Research Showed Tourism Businesses Lack Technology – But Not Any More
Throughout the last decade, research studies have shown that tourism businesses lack technology and that this has been hindering success both online and through distribution. Key advancements in tourism ecommerce software technology have changed all that and now enable tour providers to manage their businesses more efficiently so they can take advantage of both online sales as well […]
Written By | Rezgo
How Online Activity Marketplaces Work
I often get asked how online activity marketplaces actually work, how providers get paid, and what the sales process is like. To make things a little simpler for tour and activity operators who are interested in reselling their tours through online marketplaces like Viator, GetYourGuide, Orbitz, Expedia, and the others, I thought I would create […]
Written By | Rezgo
Improve Your Descriptions & Increase Online Sales Conversion
In the most recent PhoCusWright tour and activity study, which Rezgo sponsored, it was discovered that one of the most important and influential elements in deciding whether to book a tour or activity online is the quality of the description. The When They Get There (and Why They Go) European study interviewed 5,000 active travellers […]
Written By | Rezgo