Archive
Author: Rezgo
Archive
Author: Rezgo
Measuring Marketing ROI for Your Rack Cards
Every in-destination tourism company (whether it is an attraction, tour operator, or activity provider) prints brochures and rack cards for distribution to tourists. It doesn’t matter what market you are in, you will find these brochures in the lobbies of hotels, store fronts, and tourist offices. Hundreds of thousands (perhaps even millions) of dollars are […]
Written By | Rezgo
Tracking PPC Campaigns with On-line Bookings
PPC or pay per click can be a very effective way of driving traffic to your website especially if your website does not rank well on Google search results because of high competition for your keywords. As part of any Google PPC campaign, you will have access to using Google analytics to track your campaign […]
Written By | Rezgo
Social Media Starter Kit by Graham Robertson
This guest post is written by Graham Robertson who worked as an operations Team Leader for a global online travel company and devotes an obsessive amount of time to following current travel news and trends. Its hard to go online these days without seeing someone talking about social media, or more specifically, how it can […]
Written By | Rezgo
What Type of Tour Operator Are You?
By clearly understanding what type of tour operator you are, you will be able to tell very quickly whether a tour operator software you are reviewing will meet your specific needs.
Written By | Rezgo
Are You Ready for On-line Bookings?
Your customers are already doing their research and booking online. In fact, over 70% of travelers do their researching online and more than 50% do on-line bookings as well. That isn’t just airfare and hotels either, that’s all aspects of travel including travel insurance, car rentals, and tours and activities. If you don’t plan for […]
Written By | Rezgo
What to Look for in a Web Designer for Your Tourism Website
There are a lot of web designers, some good, many bad, and a bunch in between. So how do you, as a tour operator, know what to look for in a good web designer? Well, there are a lot of resources online to help you build a list of questions to ask your prospective web […]
Written By | Rezgo
More Resources
Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
