Archive
Author: Nissa Campbell
Archive
Author: Nissa Campbell
The Most Important Pieces of Your New Tour and Activities Website
In this industry, nearly everyone can agree on one basic truth: every tour and activities company should have a website. If nothing else, you need to be sure customers who search online can reach you — and that’s the bare minimum your company website can offer. But what else should it have? Trends come and […]
Written By | Nissa Campbell
How to Drive Local Growth and Bookings Using Google Business Profile (Updated for 2024)
Want to get your tour and activities company on the map? Local search is a complicated ecosystem, but one service stands out: Google Business Profile. Learn how to take control of your listing and make it stand out from the crowd.
Written By | Nissa Campbell
Unlock the Secrets of Local Search for Your Tour Company
Historically, search engine optimization has been all about getting more attention to your website. But when you’re thinking SEO, think broader. Remember, it’s really about getting more attention for your business, and that’s where local search shines. Local search is an often-neglected part of the SEO package. When you have a centralized location, it’s how […]
Written By | Nissa Campbell
Five Small Ways to Combat Overtourism
Overtourism is a growing problem in many destinations, with locals and tourists going to war for the rights to space and resources. While it’s a systemic problem that will require systemic change before it begins to improve, there are ways to limit its impact on your own community and tour company. Establish yourself in the local […]
Written By | Nissa Campbell
Overtourism: What You Need To Know
Having too many tourists seems like a good problem to have. But ask people in Venice, Santorini, Dubrovnik, and an increasing collection of cities and sites around the globe, and you’ll hear a very different take. “Around 2,000 people leave each year,” Venetian Carlo Beltrame told The Guardian this summer. “If we go on this […]
Written By | Nissa Campbell
Is Your Tour Company Protected By Your Website’s Privacy Policy?
Have you given more than a moment’s thought to your website’s privacy policy? Are you certain you have one? For a great many people and companies, privacy policies are an afterthought at best — thrown in by web designers from goodness knows where, or copied from a template and never considered again. But in an […]
Written By | Nissa Campbell
More Resources
Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
