Archive
Author: Nissa Campbell
Archive
Author: Nissa Campbell
A Tour Operator’s Guide to Cultivating Motivation That Lasts
Common sense tells us that motivation is easy. If someone does something good, give them a reward. A financial incentive, for example. Then they’ll be motivated to keep doing that good thing. If only that were true. Psychologists have looked at motivation from every angle and keep coming back to one fact: incentives don’t work. […]
Written By | Nissa Campbell
Self-Care: The Most Important Skill Any Business Owner Can Learn
Running a business comes with huge rewards. Financially, quite possibly, and emotionally as well. There’s joy in creating something successful out of hard work and determination. There’s satisfaction in controlling your own path. But building a business can also be an exhausting endeavor. And when you put your business first, you often end up putting […]
Written By | Nissa Campbell
Learn to Create Share-Worthy Social Images in 5 Minutes or Less
If there’s one secret to getting more from your social media results, it’s this: images drive engagement. In fact, they drive so much engagement that each post shared without an image is a huge missed opportunity. How huge? Let’s look at the numbers: On Facebook, posts with images get up to 6.5 times as many […]
Written By | Nissa Campbell
Totally Free Photo Sources For Social Marketing
To create the very best visuals for social media marketing, you need images. Don’t just pull those images off other companies’ social feeds or Google Image Search. The ethical and legal consequences aren’t worth it, especially when you can get images that are 100 percent free so easily. Here’s how. About Licenses Copyright is a […]
Written By | Nissa Campbell
Boost Your Bookings With These 5 Types of Website Analytics
Your website is an important part of your business, especially when you use an online booking platform for your tours and activities. Knowing how it performs is a vital part of growing your business and your revenue, which is why Rezgo has implemented an analytics dashboard to help you get a better sense of where […]
Written By | Nissa Campbell
A Tour Operator’s Google Analytics Glossary
Confused by Google Analytics terminology, or need a refresher? Here are the top web analytics terms you need to know. Affinity Categories: Users’ interests as identified by their website habits. Benchmarking: Comparing your website’s performance to websites in a specified industry. Bounce: A user’s visit that took place without them leaving their entry page. Bounce […]
Written By | Nissa Campbell
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Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
