When you’re doing your own PR, mistakes will happen. That doesn’t always mean you’re headed for a crisis, but it can certainly hurt your chances of getting the publicity your company needs. It can also mean that the publicity you get isn’t the sort of publicity you want. Here are a few major blunders that […]
Working with a public relations firm is a great way to get your company the attention and recognition it deserves. For many tour and activity companies, though, that kind of professional partnership is out of reach. If you can’t afford to spend much on PR, your company doesn’t have to languish in obscurity. While the […]
When customers book online, the description you provide may be all they know about your tour or activity. Are your descriptions doing all they can to help you secure those bookings? Are they informing your guests of everything they need to know? You can write engaging, informative tour descriptions that will help increase your bookings […]
You don’t have time to dedicate to a full-time Snapchat content strategy, so why use it for your tour company at all? For starters, the service has 161 million daily active users, and those users are checking in a whopping 18 times per day. And here’s the thing: your younger customers are probably already using […]
You already know that social media marketing is important, but what does that mean for your tour and activities company? If you have limited time and money to spend building a social media presence, getting started can be intimidating. It’s tempting to throw all your content on one platform and hope for the best, but […]
