Archive
Category: Articles
Archive
Category: Articles
Trust: The Most Important Resource a Tour Provider Can Cultivate
Booking can be a real exercise in trust for new customers. They’re handing over hard-earned money for a promise that you’ll give them a good experience — an experience that might not happen for months. From that perspective, it can seem like a lot to ask. With that in mind, trust is one of the […]
Written By | Nissa Campbell
How to Prevent a Social Media Crisis
Most days, social media is a great place to connect with customers past, present and future. When something goes wrong, though, your friendly community can quickly turn into a hotbed of accusations, rumor-mongering and harassment. But an issue flaring up on social media doesn’t have to become a crisis. With these common-sense steps, you can […]
Written By | Nissa Campbell
Lock Down the Perfect Cancellation Policy for Your Tour and Activities Business
Crafting a good cancellation policy can be a bit of a tightrope. Too strict, and you might scare customers off before they book. Too lax, and you leave your business open to disastrous last-second cancellations. A well-crafted policy makes customers feel welcome and safe while protecting your tour and activities business from frivolous cancellations. It […]
Written By | Nissa Campbell
Tips For Preparing a Public Apology
Most social media flareups can be resolved one-on-one with a little clarification or some simple resolution. But sometimes in a crisis, a simple response won’t do the job. Sometimes, like it or not, you have to apologize. Whether you’re trying to prevent a crisis or already in one, knowing how to craft a public apology […]
Written By | Nissa Campbell
How to Pick the Perfect Custom Domain for Your Tour Company
Has the time come to choose your tour and activities company’s first custom domain? Are the options overwhelming, or is everything you try already taken? Don’t worry — these seven steps will make it easy. 1. Make it memorable The best domains are short, concise, and memorable. While the Amazons and Googles of the web […]
Written By | Nissa Campbell
5 Common Scams to Watch Out For
Want to brush up on your scam awareness? Here are some common scams that affect tour providers around the world. 1. ‘Friendly’ Fraud There’s nothing friendly about “friendly fraud.” Customers have gotten savvier to what their credit card providers will let them get away with in recent years, and they’re taking advantage at record rates. […]
Written By | Nissa Campbell
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Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
