Archive

Category: Articles



Archive

Category: Articles

How to Drive Local Growth and Bookings Using Google Business Profile (Updated for 2024)

Want to get your tour and activities company on the map? Local search is a complicated ecosystem, but one service stands out: Google Business Profile. Learn how to take control of your listing and make it stand out from the crowd.
Written By | Nissa Campbell

Unlock the Secrets of Local Search for Your Tour Company

Historically, search engine optimization has been all about getting more attention to your website. But when you’re thinking SEO, think broader. Remember, it’s really about getting more attention for your business, and that’s where local search shines. Local search is an often-neglected part of the SEO package. When you have a centralized location, it’s how […]
Written By | Nissa Campbell

Five Small Ways to Combat Overtourism

Overtourism is a growing problem in many destinations, with locals and tourists going to war for the rights to space and resources. While it’s a systemic problem that will require systemic change before it begins to improve, there are ways to limit its impact on your own community and tour company. Establish yourself in the local […]
Written By | Nissa Campbell

Overtourism: What You Need To Know

Having too many tourists seems like a good problem to have. But ask people in Venice, Santorini, Dubrovnik, and an increasing collection of cities and sites around the globe, and you’ll hear a very different take. “Around 2,000 people leave each year,” Venetian Carlo Beltrame told The Guardian this summer. “If we go on this […]
Written By | Nissa Campbell

Is Your Tour Company Protected By Your Website’s Privacy Policy?

Have you given more than a moment’s thought to your website’s privacy policy? Are you certain you have one? For a great many people and companies, privacy policies are an afterthought at best — thrown in by web designers from goodness knows where, or copied from a template and never considered again. But in an […]
Written By | Nissa Campbell

How to Prepare Your Tour Company’s Liability Waiver

If you don’t already have your guests sign a liability waiver before heading out on your tours and activities, you may be leaving the fate of your business to chance. Liability waivers don’t only protect you from accidents in your control — they can also protect you from the mistakes of your guests, providers, and […]
Written By | Nissa Campbell

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