Archive
Category: Articles
Archive
Category: Articles
Liability Waivers: A Must-Have in the Travel Industry
Keeping people safe is part of the job as a tour and activities provider, but accidents happen. Not just in activities that carry an unavoidable level of risk, like white-water rafting or skydiving. They happen on walking tours, at kayak lessons, on the slopes — if people are involved, they will find ways to hurt […]
Written By | Nissa Campbell
How to Get More Out of Your Company Story
You’ve narrowed down your hero’s journey, sorted out your five Ws, and come up with an outstanding, moving company story. It’s up on your company website’s “About” page. Is that all there is to company storytelling? Not even close. Once you have your brand’s story nailed down, you can use it as the foundation of […]
Written By | Nissa Campbell
Why The Mental Health Benefits of Travel Are Worth Marketing
After a historic dip, Americans are starting to take vacations again. In a time of global uncertainty, that’s a trend we want to encourage. If the prospect of amazing tours and activities in a wide, fascinating world isn’t enough to nudge those vacationers to explore, it might be time to remind everyone why the mental […]
Written By | Nissa Campbell
How to Win the Hearts of Nervous Guests and Anxious Travelers
If the experiences you offer aren’t the thrilling, extreme sorts of adventures, you probably don’t spend much time thinking about nervous guests. After all, what is there to be afraid of in an average city tour or stand-up paddleboard class? For anxious or nervous travelers, the answer could be “everything.” Nervous travelers cite worries about […]
Written By | Nissa Campbell
The Five Building Blocks of Your Tour Company’s Story
Does your company have a story? Of course it does. So do you know how to tell it? Creating your company’s story will transform your marketing, and it will transform how you relate to your customers, business partners, and other stakeholders. We have a natural affinity for narratives (scientifically speaking), and we relate to companies […]
Written By | Nissa Campbell
Five Ways to Kick Off a Successful Season
Is your busy season just around the corner? For many tour and activity companies, this is a big time of year, and it’s worth preparing for. Don’t let 2018 slip by with missed opportunities and lost chances — kick off an amazing season this very moment. Update your approach Before your high season gets underway, […]
Written By | Nissa Campbell
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