Archive
Category: Articles
Archive
Category: Articles
How to Keep Your Cool When Answering Negative Reviews
Even the most cool-headed person can be shaken by a truly bad review. The consequences for arguing with reviewers or insulting your guests can be harsh, so you can’t let it get to you. When you sit down to write your response, it’s important to be calm and collected. Of course, it’s not always that […]
Written By | Nissa Campbell
How Follow-Up Emails Can Transform Your Tour Business
When guests go home after a tour or event, is that the end of your relationship with them? If so, it doesn’t have to be. Let’s face it, though: tour and activity companies are at a disadvantage when it comes to building ongoing relationships with customers. Hotels can request reviews or comments when guests check […]
Written By | Nissa Campbell
Expanded Text Ads: What Your Tour Company Needs to Know
Starting up an online ad campaign for the season? You might be surprised to find that the ads that worked for your tour company last year no longer meet Google’s requirements. Expanded Text Ads (ETAs) are the new status quo for Google AdWords. They’ve been available since mid-2016, but the previous ad format was only […]
Written By | Nissa Campbell
How to Join the Growing Medical Tourism Market
Tourism trends come and go, but there’s one that’s been quietly building for decades or centuries, depending on where you draw the line: health tourism. Patients want the best care they can get for their money, and that care isn’t always found at home. A patient may travel to Turkey to visit one of the […]
Written By | Nissa Campbell
4 Questions To Ask Before Creating a Chatbot
Chatbots are generating a lot of excitement in the travel industry, but are they right for your tour and activities company? Before you invest time and money into this tech trend, be sure to ask yourself these four questions: 1. Who will use it? Messaging isn’t tightly limited by demographics. A Nielsen survey last year […]
Written By | Nissa Campbell
Travel Chatbots: What You Need to Know
There’s no denying that social media changed customer service, giving customers and brands unprecedented access to each other. But even as customers got used to being able to reach companies with the ease of 140-character message, they also started to spend more time on private communication platforms. For the first time, private messaging apps have […]
Written By | Nissa Campbell
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