Archive
Category: Articles
Archive
Category: Articles
Does Your Tour or Activity Business Need a Newsletter?
Does your tour or activity business need a newsletter? That depends greatly on what the newsletter is about and who your target audience is. For years, marketers have been preaching that small businesses should have an email newsletter in order to keep customers engaged and to make sure they are aware of upcoming specials. But […]
Written By | Rezgo
How to leverage off-season by building a sales-driven website
N.B. This is a guest post by Andrea Appin, the lead marketer at TourismTiger, a web design company dedicated to building beautiful and affordable websites for tourism and activity operators. As the last of the tourists leave in dribs and drabs, most tour operators are left with the reality that off season is about to come […]
Written By | Rezgo
Tour and Activity Distribution: A Reality Check
There has been a lot of hype and misinformation about distribution in the tour and activity space lately. But the truth about tour and activity distribution is very different from what many providers and operators are being told. In the interests of all providers and those considering a reservation system, I have a written a […]
Written By | Rezgo
2014 Was a Good Year for the Tours and Activities Market
Since 2007 we have been diligently working to make the tours and activities market better for everyone. For many years we have been encouraging the industry to pay more attention to tour and activity businesses and to open up distribution opportunities. In 2011 and 2013 for example, Rezgo was the only tour operator software that sponsored […]
Written By | Rezgo
Use Dynamic Pricing to Increase Your Profits
Ever noticed how airline ticket prices change depending on when a ticket is booked? It’s because dynamic pricing has been used by airlines and hotels for many years. Most recently, ski resorts have begun offering dynamically-priced lift tickets based on how early the skier makes the purchase. Now, you can adjust your pricing based on […]
Written By | Rezgo
5 WordPress Plugins Every Tour Operator Website Should Have
If you use WordPress to power your tour operator website then you already know how flexible the platform can be. You are probably also aware that you can install plugins that extend the functionality of your website. Besides installing the Rezgo Online Booking plugin, here are five plugins that you should install on your tour […]
Written By | Rezgo