Your customers are already doing their research and booking online. In fact, over 70% of travelers do their researching online and more than 50% do on-line bookings as well. That isn’t just airfare and hotels either, that’s all aspects of travel including travel insurance, car rentals, and tours and activities. If you don’t plan for […]
There are a lot of web designers, some good, many bad, and a bunch in between. So how do you, as a tour operator, know what to look for in a good web designer? Well, there are a lot of resources online to help you build a list of questions to ask your prospective web […]
Websites have come a long way in the last fifteen years. In the beginning (yes there was a beginning for the commercial Internet), there were only very basic browsers with very basic capabilities. Now, however, browsers are quickly becoming the interface of choice for many web-based applications. But what does this mean for you as […]
So now that you’ve got the basic video requirements down, you’ve got a place to host your sites, and you understand the basics of shooting video for the web, the next question is… how do you start creating videos that are more compelling and actually generate revenue. To be clear however, we are not referring […]
There are a number of video hosting and sharing sites on the Internet. Which one, though, is the best for hosting your tour and activity videos? That depends on how you want to share your videos and how much control you want over where your potential customers see your video. Here are my top five […]
I am not a videographer, professional camera person, or a film-maker. Chances are, neither are you. But, that doesn’t mean that you don’t have the ability to make interesting, compelling, and even exciting videos about your tours, activities, or company. With the costs of cameras and editing software now within the reach of almost everyone, […]