In 2016, The Guardian published a statistic that alarmed customer-centric companies everywhere: while 75 percent of UK adults owned smartphones, a full quarter of them never, ever used them for phone calls. If your customers aren’t willing to pick up the phone when they have a problem, how can you help them? Slowly, over email? […]
Online bookings are increasingly the main way customers connect with tour and activity providers, but booking online does require trust. Here’s how you can build trust into every part of your company’s online presence. 1. Request online reviews A whopping 84 percent of people trust online reviews as much as recommendations from their friends. The single […]
Booking can be a real exercise in trust for new customers. They’re handing over hard-earned money for a promise that you’ll give them a good experience — an experience that might not happen for months. From that perspective, it can seem like a lot to ask. With that in mind, trust is one of the […]
Crafting a good cancellation policy can be a bit of a tightrope. Too strict, and you might scare customers off before they book. Too lax, and you leave your business open to disastrous last-second cancellations. A well-crafted policy makes customers feel welcome and safe while protecting your tour and activities business from frivolous cancellations. It […]
To customers, digital payments are an afterthought. You make a booking, fill out your credit card details, and just like that, the transaction completes. It’s a beautiful, simple system that makes shopping online a breeze. But when you nudge back the curtain, the payment landscape looks a little different. That simple customer-facing process is backed […]