Working with influencers, especially those on Instagram and TikTok, can be an effective way to advertise your tours and activities-but it can also be risky. Here are three influencer pitfalls to watch out for when looking for an influencer to support your brand.
“Influencer marketing” has been one of the biggest buzzwords in travel in recent years, but as buzzwords go, it’s easy to understand. People are more likely to trust recommendations from their friends than from pure advertising. Thanks to the magic of parasocial relationships, those friends just happen to be Instagram stars with thousands (or millions) […]
Depending on your perspective, reviews may be a great way to spread the word about your tour and activity business, or they might be a necessary evil. Either way, they’re necessary. Let’s take a look at how you can take control of your guest reviews. According to Bright Local’s Local Consumer Review survey, 46% of […]
Considering offering customer support through a messaging app like Messenger or WhatsApp? Wondering where to start? Unlike the decision to adopt a new social media platform, which might require a lot of careful considerations about your tour and activity company’s strengths, your choice of messaging platform should put one consideration above all: location, location, location. […]
In 2016, The Guardian published a statistic that alarmed customer-centric companies everywhere: while 75 percent of UK adults owned smartphones, a full quarter of them never, ever used them for phone calls. If your customers aren’t willing to pick up the phone when they have a problem, how can you help them? Slowly, over email? […]