Archive
Category: Tourism Best Practices
Archive
Category: Tourism Best Practices
The Do’s and Don’ts of Data-Driven Email Marketing
In email marketing, segmentation is key. Segmentation is the art of dividing your contact lists into groups, and the only limits are your imagination — and the data you have available. Every piece of customer data you gather can be used to create stronger email campaigns if you find the right angle. A customer’s location, […]
Written By | Nissa Campbell
Build Better Email Campaigns by Leveraging Guest Data
When you plan to build better email campaigns, do you plan for segments based on guest data? If not, you’re missing a great opportunity. Segmented campaigns are opened almost 15 percent more than non-segmented campaigns, and garner over double the clicks. Using what you know about your customers can make a big difference. Data overload […]
Written By | Nissa Campbell
Beyond Green: How Sustainability Can Be a Core Value for Your Tour Company
For many of us, sustainability is no longer just a good idea – it’s a matter of self-preservation. Tourism is hit particularly hard by changes in climate, particularly in regions where weather is a major driver for tourists. Recently, a popular ski camp shuttered in Whistler, BC after nearly 30 successful years. As its founders […]
Written By | Nissa Campbell
Define Your Company’s Core Values in 4 Easy Steps
What do you strive for in your day-to-day life? Honesty? Authenticity? Success? Security? Or something else? You might not know the answer offhand, but on some fundamental level, these ideas or ones like them factor into every major decision you make. They’re your core values, and they guide you. Consciously or not, successfully or otherwise, […]
Written By | Nissa Campbell
A Tour Operator’s Guide to Cultivating Motivation That Lasts
Common sense tells us that motivation is easy. If someone does something good, give them a reward. A financial incentive, for example. Then they’ll be motivated to keep doing that good thing. If only that were true. Psychologists have looked at motivation from every angle and keep coming back to one fact: incentives don’t work. […]
Written By | Nissa Campbell
Self-Care: The Most Important Skill Any Business Owner Can Learn
Running a business comes with huge rewards. Financially, quite possibly, and emotionally as well. There’s joy in creating something successful out of hard work and determination. There’s satisfaction in controlling your own path. But building a business can also be an exhausting endeavor. And when you put your business first, you often end up putting […]
Written By | Nissa Campbell
More Resources
Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
