Archive
Category: Tourism Best Practices
Archive
Category: Tourism Best Practices
Learn to Create Share-Worthy Social Images in 5 Minutes or Less
If there’s one secret to getting more from your social media results, it’s this: images drive engagement. In fact, they drive so much engagement that each post shared without an image is a huge missed opportunity. How huge? Let’s look at the numbers: On Facebook, posts with images get up to 6.5 times as many […]
Written By | Nissa Campbell
Totally Free Photo Sources For Social Marketing
To create the very best visuals for social media marketing, you need images. Don’t just pull those images off other companies’ social feeds or Google Image Search. The ethical and legal consequences aren’t worth it, especially when you can get images that are 100 percent free so easily. Here’s how. About Licenses Copyright is a […]
Written By | Nissa Campbell
Boost Your Bookings With These 5 Types of Website Analytics
Your website is an important part of your business, especially when you use an online booking platform for your tours and activities. Knowing how it performs is a vital part of growing your business and your revenue, which is why Rezgo has implemented an analytics dashboard to help you get a better sense of where […]
Written By | Nissa Campbell
A Tour Operator’s Google Analytics Glossary
Confused by Google Analytics terminology, or need a refresher? Here are the top web analytics terms you need to know. Affinity Categories: Users’ interests as identified by their website habits. Benchmarking: Comparing your website’s performance to websites in a specified industry. Bounce: A user’s visit that took place without them leaving their entry page. Bounce […]
Written By | Nissa Campbell
How to Build The Best Concierge Referral Page
If you want to work with concierges, you can save time and make your company more attractive for recommendations by offering a concierge referral program that can be found on your website. There are a few elements that any good concierge referral page should include: A concise description of your tours or activities. Your website’s […]
Written By | Nissa Campbell
Promote Your Tours to Vacation Rental Hosts (Without Getting Banned)
Tour operators and Airbnb hosts are a great pairing. For tour operators, it’s a chance to get your products in front of an audience of seasoned, engaged travelers. For hosts, it’s a chance to expand welcome packages with trustworthy, tested activities guests might enjoy. But making that connection can be a challenge. While hosts can […]
Written By | Nissa Campbell