Archive
Category: Tourism Best Practices
Archive
Category: Tourism Best Practices
Go Beyond the T-Shirt With These Merchandise Ideas
T-shirts, hats, keychains, and water bottles are great, traditional products to sell, but if you’re already committing to selling physical merchandise, why not get creative? Enamel Pins: A post shared by Happiness Shared (@happiness.shared.shop) on Jun 16, 2018 at 3:27pm PDT Pins have been a popular collectible for decades — Olympic pin trading is one […]
Written By | Nissa Campbell
Boost Ancillary Revenue With Physical Goods
Growing your revenue is every business owner’s goal, but as a tour or activity provider, you may be struggling to come up with ways to increase revenues without cutting corners. After all, adding inventory can require hiring more guides or instructors, leasing more vehicles, or stretching yourself even thinner as you struggle to manage too […]
Written By | Nissa Campbell
A Tour Operator’s Virtual Reality Primer
Want to create a virtual reality experience for your tour or activity company? The first step is deciding just how real you want that experience to be. With a smartphone, good staging, and 5 minutes of your time, you can create a basic VR photo for potential customers. If you have deeper pockets, you can […]
Written By | Nissa Campbell
Virtual Reality and Tourism: The Perfect Pairing
It’s almost universal: Customers love photos and videos that ignite their imaginations and give them a sense of what they’ll enjoy when they book with you. But what if you could give them more? A full 360° view of the experience they’re booking, one that immerses them entirely — that’s what virtual reality promises. Virtual […]
Written By | Nissa Campbell
How to Cultivate Concierge Relationships for Your Tour or Activity Company
Having a great web presence is an important step in effectively marketing your tour or activities business, but it isn’t the only step you should take. The best website in the world will still only reach customers who are proactive about planning their itineraries. Other travelers land in a new city without a single plan. […]
Written By | Nissa Campbell
The Ultimate 3-Part Guide: Generate Quality Traffic That Leads to More Bookings
Once you have an amazing booking website, you’re almost ready to start taking bookings online. There’s one more thing you’ll need, though: traffic. What Is Traffic? Website traffic is the volume of visitors a website receives. It can be direct, or it can be organic. Direct Traffic: According to SmartBug Media, direct traffic is traffic […]
Written By | Nissa Campbell