Archive

Category: Tourism Best Practices



Archive

Category: Tourism Best Practices

How to Cultivate Concierge Relationships for Your Tour or Activity Company

Having a great web presence is an important step in effectively marketing your tour or activities business, but it isn’t the only step you should take. The best website in the world will still only reach customers who are proactive about planning their itineraries. Other travelers land in a new city without a single plan. […]
Written By | Nissa Campbell

The Ultimate 3-Part Guide: Generate Quality Traffic That Leads to More Bookings

Once you have an amazing booking website, you’re almost ready to start taking bookings online. There’s one more thing you’ll need, though: traffic. What Is Traffic? Website traffic is the volume of visitors a website receives. It can be direct, or it can be organic. Direct Traffic: According to SmartBug Media, direct traffic is traffic […]
Written By | Nissa Campbell

Instagram Marketing for your Tour Business In 5 Easy Steps

Are you looking to reach a larger audience? Do you want to publish more dynamic content? Do you want to engage more with your customers? Are you ready to hear how to kick ass and get more bookings? If you answered ‘yes’ to all these questions then you’ll want to learn how to use Instagram […]
Written By | Nissa Campbell

4 Instagram Tools You Need to Market Your Tourism Business

Get even more out of your Instagram posts by using these 4 Instagram tools for marketing! 1. Scheduling Later makes planning your visual content marketing easy by allowing you to schedule posts ahead of time, manage your content, and analyze your results. Later also includes multiple Instagram tools that will help you convert more followers […]
Written By | Nissa Campbell

How To Brand Your Business on a Budget: A 4-Step Guide

1. Use Personas If you really want to understand how to sell to your target audience, you’ll want to determine their personas. Customer personas are semi-fictional representations of your customers that give you an idea of their behaviors, what they like, and how you sell to them. How To Save: Try HubSpot’s free Persona Creation […]
Written By | Nissa Campbell

13 Tips For Decreasing Your Booking Abandonment Rates

What Are Abandonment Rates? When potential customers visit your website, you hope they’ll make a purchase. Even when they get partway, though, some customers will leave before completing their transaction. The rate at which they do that — abandon a booking at any point — is considered your website’s abandonment rate. While you can’t expect […]
Written By | Rezgo

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