Archive
Category: Tourism Best Practices
Archive
Category: Tourism Best Practices
Instagram Marketing for your Tour Business In 5 Easy Steps
Are you looking to reach a larger audience? Do you want to publish more dynamic content? Do you want to engage more with your customers? Are you ready to hear how to kick ass and get more bookings? If you answered ‘yes’ to all these questions then you’ll want to learn how to use Instagram […]
Written By | Nissa Campbell
4 Instagram Tools You Need to Market Your Tourism Business
Get even more out of your Instagram posts by using these 4 Instagram tools for marketing! 1. Scheduling Later makes planning your visual content marketing easy by allowing you to schedule posts ahead of time, manage your content, and analyze your results. Later also includes multiple Instagram tools that will help you convert more followers […]
Written By | Nissa Campbell
Branding 101 For Tour and Activity Operators
Branding can be time-consuming and costly, so isn’t something a lot of small and medium-sized tour and activity business are willing to devote resources to. But with the right techniques and methods, you can build a brand that will bring you value that far outweighs the costs. The Importance of Branding Your Tour Business What […]
Written By | Nissa Campbell
How To Brand Your Business on a Budget: A 4-Step Guide
1. Use Personas If you really want to understand how to sell to your target audience, you’ll want to determine their personas. Customer personas are semi-fictional representations of your customers that give you an idea of their behaviors, what they like, and how you sell to them. How To Save: Try HubSpot’s free Persona Creation […]
Written By | Nissa Campbell
13 Tips For Decreasing Your Booking Abandonment Rates
What Are Abandonment Rates? When potential customers visit your website, you hope they’ll make a purchase. Even when they get partway, though, some customers will leave before completing their transaction. The rate at which they do that — abandon a booking at any point — is considered your website’s abandonment rate. While you can’t expect […]
Written By | Rezgo
Tour Operator Tips for Mastering TripAdvisor Management Responses
Online reviews are a blessing, even if they sometimes seem like a curse. They’re no longer considered an optional part of the path to purchase by most customers. Now, they’re a necessary part of the process. If you aren’t soliciting them, you may be missing out on bookings from discerning guests. A BrightLocal consumer survey […]
Written By | Nissa Campbell
More Resources
Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
