Archive
Category: Tourism Best Practices
Archive
Category: Tourism Best Practices
Tour & Activity Gift Card Best Practices
Gift cards, certificates, and vouchers are great ways to drive new and recurring revenues for your business. Did you know, however, that there are very specific rules and regulations around the issuing and redemption of gift cards? Have you planned for and taken the appropriate accounting steps to manage your gift card revenues? Not to […]
Written By | Rezgo
Security Tips for Keeping Your Tour or Activity Business Safe
Data breaches are a nightmare for any company, large or small. We hear about major data leaks regularly in the news, but those cases barely scratch the surface. The Identity Theft Resource Center (ITRC) tracked 1093 data breaches in the U.S. last year alone — a 40 percent increase over 2015’s near-record high. We take […]
Written By | Rezgo
5 tips for promoting last-minute Valentine’s Day events
Once you’ve planned a great Valentine’s Day experience, you’ll need to get the word out as quickly as possible. Think Locally: People are making Valentine’s Day plans right up until February 14th, so you don’t need to be prepared well in advance to take Valentine’s Day bookings. That said, people who are travelling long distances […]
Written By | Rezgo
Add a Spark of Romance to Your Valentine’s Week Experiences
February is here, and your customers’ fancy may be turning to thoughts of love. A romantic excursion could be just the thing, but is your company prepared to take advantage of these last-minute lovers? If you’re just starting to think about Valentine’s Day now, you aren’t too late. According to research by Bing, two-thirds of […]
Written By | Rezgo
3 Tips for Increasing Conversions
We’ve saved 3 secret tips just for you to help your tour or activity business boost your conversions. 1.The Decoy Tip Human psychology, if used wisely, can help give your conversions a boost. The “Decoy Effect” is where you frame your prices in such a way that website visitors willingly choose a more expensive option. […]
Written By | Rezgo
Tour or Activity Operator Must-Have Guide to Increasing Website Conversions
9 Strategic Steps To Increase Conversions Understand Your Conversion Funnel Conversion Funnel: The journey a customer takes from an Internet advertisement or search engine, to a website and then finally to a sale. Map out your conversion funnel and analyze the parts that are performing the best and worst. Digitalmarketer.com breaks down conversions into 3 […]
Written By | Rezgo