Archive
Category: Tourism Best Practices
Archive
Category: Tourism Best Practices
Improve Your Descriptions & Increase Online Sales Conversion
In the most recent PhoCusWright tour and activity study, which Rezgo sponsored, it was discovered that one of the most important and influential elements in deciding whether to book a tour or activity online is the quality of the description. The When They Get There (and Why They Go) European study interviewed 5,000 active travellers […]
Written By | Rezgo
Research Proves Your Website is Your Best Online Sales Channel
In 2011 PhoCusWright published ground breaking research about the tours and activities segment, primarily focused on the U.S. market. In 2013, PhoCusWright published a follow up report focusing on the European market. Rezgo is proud to have been the only tour operator software company to sponsor both reports. As a technology company, we know that […]
Written By | Rezgo
Search Engine Basics for Tour Operators
According to Google research 60% of leisure travellers are turning to the web to do their research for upcoming trips. This includes destination information and things to do in destinations. Although travellers tend to look for things to do in destination much closer to the actual travel date, their are continuing their research using Google […]
Written By | Rezgo
How to Structure Your Tour or Activity to Increase Online Bookings
Make sure that your potential customers understand exactly what you offer and can get all the information they need from your website by writing the perfect tour and activity descriptions.
Written By | Rezgo
Manage Your Online Tour Reseller Bookings with Rezgo
Work on what you love and leave the boring stuff to Rezgo If you are a tour or activity operator and you are already working with an online tour reseller such as Expedia and Orbitz, you already know that the booking notification system in place with these partners is pretty simple. Essentially, when these companies […]
Written By | Rezgo
Business rules and tour operator yield management with Rezgo 6
One of the most powerful features of Rezgo is undoubtedly the Rules. With the rules engine, you can manage availability, pricing, cut-offs, group restrictions, and even create promotional codes. One of the issues with a feature like this though is that it can be a real challenge to make it easy for tour operators to […]
Written By | Rezgo