Archive
Category: Tourism Best Practices
Archive
Category: Tourism Best Practices
Listening Tools to Monitor Your Tourism Social Media
In the previous article, titled “Listening for your brand online“, I mentioned a few monitoring tools that you can use to listen for mentions of your brand or keywords. I will now go into a bit more detail about each of these tools. Google Alerts If you only use one monitoring tool, Google Alerts is […]
Written By | Rezgo
Use tourism social media to listen for your brand
The Listening phase is the first and, I would argue, the most important step in the L.E.A.D. ™ social media strategy. Like any conversation, listening affords the listener the luxury of understanding the nature of the conversation, the individuals involved, the subject matter, and the direction of the conversation. Listening also provides the listener with […]
Written By | Rezgo
Using Promotional Codes to Drive Online Bookings
Coupons and promotions have been around for a long time and are commonly used to drive business by providing price incentives. As a tour or activity operator, there are a lot of ways you can use a promotional coupon to drive new or repeat business to your website. In the traditional model, a customer would […]
Written By | Rezgo
Measuring Marketing ROI for Your Rack Cards
Every in-destination tourism company (whether it is an attraction, tour operator, or activity provider) prints brochures and rack cards for distribution to tourists. It doesn’t matter what market you are in, you will find these brochures in the lobbies of hotels, store fronts, and tourist offices. Hundreds of thousands (perhaps even millions) of dollars are […]
Written By | Rezgo
Tracking PPC Campaigns with On-line Bookings
PPC or pay per click can be a very effective way of driving traffic to your website especially if your website does not rank well on Google search results because of high competition for your keywords. As part of any Google PPC campaign, you will have access to using Google analytics to track your campaign […]
Written By | Rezgo
Social Media Starter Kit by Graham Robertson
This guest post is written by Graham Robertson who worked as an operations Team Leader for a global online travel company and devotes an obsessive amount of time to following current travel news and trends. Its hard to go online these days without seeing someone talking about social media, or more specifically, how it can […]
Written By | Rezgo
More Resources
Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
