PPC or pay per click can be a very effective way of driving traffic to your website especially if your website does not rank well on Google search results because of high competition for your keywords. As part of any Google PPC campaign, you will have access to using Google analytics to track your campaign […]
This guest post is written by Graham Robertson who worked as an operations Team Leader for a global online travel company and devotes an obsessive amount of time to following current travel news and trends. Its hard to go online these days without seeing someone talking about social media, or more specifically, how it can […]
By clearly understanding what type of tour operator you are, you will be able to tell very quickly whether a tour operator software you are reviewing will meet your specific needs.
Your customers are already doing their research and booking online. In fact, over 70% of travelers do their researching online and more than 50% do on-line bookings as well. That isn’t just airfare and hotels either, that’s all aspects of travel including travel insurance, car rentals, and tours and activities. If you don’t plan for […]
There are a lot of web designers, some good, many bad, and a bunch in between. So how do you, as a tour operator, know what to look for in a good web designer? Well, there are a lot of resources online to help you build a list of questions to ask your prospective web […]
Websites have come a long way in the last fifteen years. In the beginning (yes there was a beginning for the commercial Internet), there were only very basic browsers with very basic capabilities. Now, however, browsers are quickly becoming the interface of choice for many web-based applications. But what does this mean for you as […]