Archive
Category: Tourism Trends
Archive
Category: Tourism Trends
Overtourism: What You Need To Know
Having too many tourists seems like a good problem to have. But ask people in Venice, Santorini, Dubrovnik, and an increasing collection of cities and sites around the globe, and you’ll hear a very different take. “Around 2,000 people leave each year,” Venetian Carlo Beltrame told The Guardian this summer. “If we go on this […]
Written By | Nissa Campbell
How Augmented Reality Is Taking Over Travel
After almost 30 years of commercial availability, virtual reality is having its moment in the sun. Consumer-level VR devices have marketers and tour industry insiders racing to get the most out of this exciting, immersive tech. But while VR developers explore the possibilities of immersing customers in foreign locales from the comfort of their homes, […]
Written By | Nissa Campbell
Luxury Travel: 6 Key Trends That Are Dominating the Market
Catering to luxury travelers requires a keen awareness of their wants and needs – and increasingly, what they want is authenticity, unique experiences, and adventure. If that sounds a lot like what Millennials want, there’s a reason for that: nearly a quarter of U.S. adults making over $500,000 annually are millennials, and more of them […]
Written By | Nissa Campbell
Luxury Travel – What is driving it? Infographic
Looking to increase bookings from highly affluent customers? Wondering what they want from their vacations? Our infographic has habits and demographics you can use to drive luxury travel bookings. Summary: 6 tribes of Luxury Travel: Independent and affluent Always luxury Strictly opulent Special occasion Cash rich, time poor Business and luxury 83% of affluent consumers […]
Written By | Nissa Campbell
Beyond Green: How Sustainability Can Be a Core Value for Your Tour Company
For many of us, sustainability is no longer just a good idea – it’s a matter of self-preservation. Tourism is hit particularly hard by changes in climate, particularly in regions where weather is a major driver for tourists. Recently, a popular ski camp shuttered in Whistler, BC after nearly 30 successful years. As its founders […]
Written By | Nissa Campbell
Sustainability Resources for Your Tour or Activities Company
Let’s be honest. Embedding sustainability in all your business practices is challenging. All the companies we mention in our guide to sustainable business practices have stumbled at times. In many cases, they enacted the changes that led to their reputations for corporate responsibility because they messed up, or to make up for the damage they […]
Written By | Nissa Campbell