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Blog Articles
Nine Traits To Look For When Hiring Tour Guides
You have the perfect job posting, you’ve reached out to all the right places, and you have a list of prospective tour guides to interview. What now? Work experience, education, references and other “hard skills” will only tell you so much about a new hire, and instinct only takes you so far. Here are nine […]
Written By | Nissa Campbell
The Do’s and Don’ts of Data-Driven Email Marketing
In email marketing, segmentation is key. Segmentation is the art of dividing your contact lists into groups, and the only limits are your imagination — and the data you have available. Every piece of customer data you gather can be used to create stronger email campaigns if you find the right angle. A customer’s location, […]
Written By | Nissa Campbell
Build Better Email Campaigns by Leveraging Guest Data
When you plan to build better email campaigns, do you plan for segments based on guest data? If not, you’re missing a great opportunity. Segmented campaigns are opened almost 15 percent more than non-segmented campaigns, and garner over double the clicks. Using what you know about your customers can make a big difference. Data overload […]
Written By | Nissa Campbell
Beyond Green: How Sustainability Can Be a Core Value for Your Tour Company
For many of us, sustainability is no longer just a good idea – it’s a matter of self-preservation. Tourism is hit particularly hard by changes in climate, particularly in regions where weather is a major driver for tourists. Recently, a popular ski camp shuttered in Whistler, BC after nearly 30 successful years. As its founders […]
Written By | Nissa Campbell
Sustainability Resources for Your Tour or Activities Company
Let’s be honest. Embedding sustainability in all your business practices is challenging. All the companies we mention in our guide to sustainable business practices have stumbled at times. In many cases, they enacted the changes that led to their reputations for corporate responsibility because they messed up, or to make up for the damage they […]
Written By | Nissa Campbell
Define Your Company’s Core Values in 4 Easy Steps
What do you strive for in your day-to-day life? Honesty? Authenticity? Success? Security? Or something else? You might not know the answer offhand, but on some fundamental level, these ideas or ones like them factor into every major decision you make. They’re your core values, and they guide you. Consciously or not, successfully or otherwise, […]
Written By | Nissa Campbell
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Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
