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How To Brand Your Business on a Budget: A 4-Step Guide
1. Use Personas If you really want to understand how to sell to your target audience, you’ll want to determine their personas. Customer personas are semi-fictional representations of your customers that give you an idea of their behaviors, what they like, and how you sell to them. How To Save: Try HubSpot’s free Persona Creation […]
Written By | Nissa Campbell
13 Tips For Decreasing Your Booking Abandonment Rates
What Are Abandonment Rates? When potential customers visit your website, you hope they’ll make a purchase. Even when they get partway, though, some customers will leave before completing their transaction. The rate at which they do that — abandon a booking at any point — is considered your website’s abandonment rate. While you can’t expect […]
Written By | Rezgo
Tour Operator Tips for Mastering TripAdvisor Management Responses
Online reviews are a blessing, even if they sometimes seem like a curse. They’re no longer considered an optional part of the path to purchase by most customers. Now, they’re a necessary part of the process. If you aren’t soliciting them, you may be missing out on bookings from discerning guests. A BrightLocal consumer survey […]
Written By | Nissa Campbell
Three Requests to Include in Your Post-Tour Emails
Following up with your customers is a great idea, whether you use Rezgo’s automated email notifications or a more individual approach. They’re also a great opportunity to ask your guests for these three things — and give them incentives in return. Social Content User-generated social content is every company’s dream. Not only does it give […]
Written By | Nissa Campbell
Perfect Your Online Ad Campaigns With These 4 Free Tools
Running an online ad campaign can feel like a full-time — and for a lot of people, it is. But if you don’t want to hire a marketing firm to buy and manage your tour company’s ads, it’s definitely possible to do it yourself. It doesn’t have to be a headache; these free tools can […]
Written By | Nissa Campbell
How to Keep Your Cool When Answering Negative Reviews
Even the most cool-headed person can be shaken by a truly bad review. The consequences for arguing with reviewers or insulting your guests can be harsh, so you can’t let it get to you. When you sit down to write your response, it’s important to be calm and collected. Of course, it’s not always that […]
Written By | Nissa Campbell
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Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
