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A Tour Operator’s Guide to DIY Public Relations
Working with a public relations firm is a great way to get your company the attention and recognition it deserves. For many tour and activity companies, though, that kind of professional partnership is out of reach. If you can’t afford to spend much on PR, your company doesn’t have to languish in obscurity. While the […]
Written By | Nissa Campbell
Grab the Attention Your Tours Need With These Easy Description Tweaks
When customers book online, the description you provide may be all they know about your tour or activity. Are your descriptions doing all they can to help you secure those bookings? Are they informing your guests of everything they need to know? You can write engaging, informative tour descriptions that will help increase your bookings […]
Written By | Nissa Campbell
Millennial Influencers Use Snapchat – Get On Their Radar With Geofilters
You don’t have time to dedicate to a full-time Snapchat content strategy, so why use it for your tour company at all? For starters, the service has 161 million daily active users, and those users are checking in a whopping 18 times per day. And here’s the thing: your younger customers are probably already using […]
Written By | Nissa Campbell
Make the Most of Your Time on Social Media With These Simple Tips
You already know that social media marketing is important, but what does that mean for your tour and activities company? If you have limited time and money to spend building a social media presence, getting started can be intimidating. It’s tempting to throw all your content on one platform and hope for the best, but […]
Written By | Nissa Campbell
Tour & Activity Gift Card Best Practices
Gift cards, certificates, and vouchers are great ways to drive new and recurring revenues for your business. Did you know, however, that there are very specific rules and regulations around the issuing and redemption of gift cards? Have you planned for and taken the appropriate accounting steps to manage your gift card revenues? Not to […]
Written By | Rezgo
Security Tips for Keeping Your Tour or Activity Business Safe
Data breaches are a nightmare for any company, large or small. We hear about major data leaks regularly in the news, but those cases barely scratch the surface. The Identity Theft Resource Center (ITRC) tracked 1093 data breaches in the U.S. last year alone — a 40 percent increase over 2015’s near-record high. We take […]
Written By | Rezgo
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Video Testimonial
Discover how online booking became the number 1 sales channel for Phare Circus, in Cambodia
