Looking to increase bookings from highly affluent customers? Wondering what they want from their vacations? Our infographic has habits and demographics you can use to drive luxury travel bookings.
Summary:
6 tribes of Luxury Travel:
- Independent and affluent
- Always luxury
- Strictly opulent
- Special occasion
- Cash rich, time poor
- Business and luxury
83% of affluent consumers prefer to spend money on travel rather than luxury goods.
Top 5% of most affluent travellers are primary between the ages of 35 and 55.
What drives booking decisions:
- Undiscovered locations
- Leisure and relaxation
- Education and enrichment
- Culture
- Adventure
- Welness and health
Want to know more about appealing to luxury travelers? Check out our list of key luxury trends for 2017.
Written By | Nissa Campbell
