Seasonality is a fact of life in the tourism industry.
Every person, company, destination, and activity in the tourism sector is affected to some degree. Instead of dreading the changes that come with the low season, successful tour and activity companies learn to embrace them.
In this 27-page ebook we’ll walk you through some proven low season strategies for tour operators:
1. Make the most of your shoulder season
2. Plan your year ahead
3. Collect feedback and reviews
4. Build business relationships
5. Optimize your email marketing
6. Integrate your sales channels
7. Improve your online presence
8. Continue creating content
9. Create low-season promotions
10. Take stock and prepare for peak season